![]() ![]() ![]() How Amazon treats its employees also matters because it impacts the company’s ability to retain existing employees and attract new ones. Researchers at Morning Consult surveyed 2,200 American adults in March 2020 and found 67% said it was very important that companies “take care of their employees and treat them well, even in tough times.” 53% agreed with the statement “I am more likely to purchase from companies that treat their employees with flexibility and empathy.” The Covid-19 pandemic has heightened the priority customers put on employee welfare. Research by public relations firm Weber Shandwick has shown that when consumers discuss companies, how they treat employees is among their top five concerns. And in a report issued by Edelman Intelligence, a global research firm, no single action by a company is more interconnected with its ability to build trust with the public than “treating employees well.” ![]() The criticism aimed at Amazon matters because employee engagement impacts customers’ perceptions and purchase decisions. Employee Engagement Matters to All Stakeholders ![]()
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